Why Apple Pulled the Plug
by Galen Gruman
from the November 1997 issue of MacWorld magazine
How quickly the dream died. In December 1994, Apple ended its Macintosh monopoly, giving Power Computing and Radius licenses to make their own Macs. With Wtndows 95 on the horizon and the success of an Intel/Microsoft duopoly clear, Apple’s leaders and the industry saw a chance for the Mac market to gain a new level of competitiveness, flexibility, and innovation.