MacWorld Magazine

Why Apple Pulled the Plug

by Galen Gruman from the November 1997 issue of MacWorld magazine How quickly the dream died. In December 1994, Apple ended its Macintosh monopoly, giving Power Computing and Radius licenses to make their own Macs. With Wtndows 95 on the horizon and the success of an Intel/Microsoft duopoly clear, Apple’s leaders and the industry saw a chance for the Mac market to gain a new level of competitiveness, flexibility, and innovation.

Apple Eliminates the Top Clone Vendor

by Stephen Beale from the November 1997 issue of MacWorld magazine Apple Computer drove spike through the heart of its Mac OS-Iicensing program when it announced on September 2 that it will acquire the core assets of Power Computing, the company that built the largest Mac-clone business. Apple will exchange $ 100 million in common stock for Power Computing’s Mac OS license and 200,000-name mailing list, and also has the right to retain Power Computing executives involved in direct marketing, distribution, and engineering.